ORGANIZATION CHART
GROUP
MEMBER PROFILE & PICTURE
NAME:
NURUL SYAFAWANI BINTI MOHD RADZI
AGE:
20 YEARS OLD
DATE
OF BIRTH: 24 AUGUST 1995
BIRTH
OF PLACE: KAMPUNG BELADAU SELAT, KUALA TERENGGANU
POSITION:
CEO
NO.
PHONE: 011-12162902
COURSE:
DIPLOMA IN TOURISM MANAGEMENT
SEMESTER:
5
EMAIL:
nieywaniey95@gmail.com
TAGLINE:
“Love Study Before Love Somebody”
NAME:
SITI AMIRAH BINTI AHMAD
AGE:
20 YEARS OLD
DATE
OF BIRTH: 15 JUNE 1995
BIRTH
OF PLACE: HOSPITAL SRI MANJUNG, PERAK
POSITION:
ASSISTANT CEO
NO.
PHONE: 018-2932562
COURSE:
DIPLOMA IN TOURISM MANAGEMENT
SEMESTER:
5
EMAIL:
amirahahmad1995@gmail.com
TAGLINE:
“What Happens Here, Stays Here & I Believe Allah Is Always There With Me”
NAME:
LUQMAN AL-HAKIM BIN IDRIS
AGE:
20 YEARS OLD
DATE
OF BIRTH: 23 AUGUST 1995
BIRTH
OF PLACE: HOSPITAL TENGKU AMPUAN RAHIMAH, KLANG
POSITION:
FINANCIAL
NO.
PHONE: 017-3802676
COURSE: DIPLOMA IN TOURISM MANAGEMENT
SEMESTER: 5
EMAIL:aqilah_zaffir@yahoo.com
TAGLINE:
Be A Good Diva
NAME:
MELISAH BINTI AHMAD YONG
AGE: 20 YEARS OLD
DATE
OF BIRTH: 06 OCTOBER 1995
BIRTH
OF PLACE: HOSPITAL TENGKU AMPUAN RAHIMAH, KLANG
POSITION:
SECRETARY
NO.
PHONE: 011-23782993
COURSE: DIPLOMA IN TOURISM MANAGEMENT
SEMESTER: 5
EMAIL:
melissayong20.gmail.com
TAGLINE:
“Don’t Give Up Until You Die”
NAME:
SITI SUALIHA BINTI MOHD SUHAIMI
AGE: 20 YEARS OLD
DATE
OF BIRTH: 03 NOVEMBER 1995
BIRTH
OF PLACE: HOSPITAL FATIMAH IPOH, PERAK
POSITION:
ACOMMODATION
NO.
PHONE: 012-3654088
COURSE: DIPLOMA IN TOURISM MANAGEMENT
SEMESTER: 5
EMAIL:
sitisulaiha28@yahoo.com
TAGLINE:
“Bless Yourself ~ Love Yourself ~ Empower Yourself”
NAME:
NURUL ATIQHA BINTI SAFIAN
AGE: 20 YEARS OLD
DATE
OF BIRTH: 05 JUNE 1995
BIRTH
OF PLACE: HOSPITAL TENGKU AMPUAN RAHIMAH, KLANG
POSITION:
ACOMMODATION
NO.
PHONE: 012-2635426
COURSE: DIPLOMA IN TOURISM MANAGEMENT
SEMESTER: 5
EMAIL:
nurulatiqhaa@gmail.com
TAGLINE:
“Try To Be Yourself”
NAME:
MUHAMMAD IZUAN BIN RADZUAN
AGE:
20 YEARS OLD
DATE
OF BIRTH: 06 MAY 1995
BIRTH
OF PLACE: HOSPITAL MENTAKAB, TEMERLOH, PAHANG
POSITION:
TRANSPORTATION
NO.
PHONE: 010-9193724
COURSE:
DIPLOMA IN TOURISM MANAGEMENT
SEMESTER:
5
EMAIL:
izuan707@gmail.com
TAGLINE:
‘DON’T GIVE UP’
NAME:
MUHAMMAD AMIRUL BIN MOHD YUSOF
AGE:
20 YEARS OLD
DATE
OF BIRTH: 28 DECEMBER 1995
BIRTH
OF PLACE: HOSPITAL TENGKU AMPUAN RAHIMAH, KLANG
POSITION:
TRANSPORTATION
NO.
PHONE: 013-2624793
COURSE:
DIPLOMA IN TOURISM MANAGEMENT
SEMESTER:
5
EMAIL:
amirulyusof2812@gmail.com
TAGLINE:
“SMILE ALWAYS”
NAME:
MUHAMMAD NASZIRI BIN KHUSAIRI
AGE:
20 YEARS OLD
DATE
OF BIRTH: 20 JUN 1995
BIRTH
OF PLACE: HOSPITAL BESAR, KUALA LUMPUR
POSITION:
ACTIVITIY
NO.
PHONE: 014-7337840
COURSE:
DIPLOMA IN TOURISM MANAGEMENT
SEMESTER:
5
EMAIL:
muhammadnasziri@gmail.com
TAGLINE:
“Give Life A Meaning”
NAME:
NUR ANIZA BINTI MOHD AZNAI
AGE: 20 YEARS OLD
DATE
OF BIRTH: 23 MARCH 1995
BIRTH
OF PLACE: HOSPITAL BESAR, KUALA LUMPUR
POSITION:
FOOD & BEVERAGE
NO.
PHONE: 014-2664902
COURSE: DIPLOMA IN TOURISM MANAGEMENT
SEMESTER: 5
EMAIL:
neyjaniza@gmail.com
TAGLINE:
“I Can’t Change The Past, But I Trust Allah With My Future”
4P
PLACE ð MELAKA
PROMOTION ð DATARAN PAHLAWAN
ð SKY TOWER, THE SHORE
ð PANTAI KLEBANG
ð JONKER WALK
ð FUN FAIR
ð PANTAI PANGKALAN BALAK
PRODUCT ð 3D2N FRIENDSHIP PACKAGE
PRICE ð RM150 *exclude F&B 2 days
ð FIRST DAY MEAL
ð TRANSPORTATION
ð LODGING
ð ATTRACTION
MARKET ANALYSIS
MARKET TRENDS ð VACATION
TARGET MARKET
Target market for my package is students. Why we choose target
market is students because the price for this package is suitable for students. Students also make such valuable consumers because students influence the
purchasing decisions of their family .
Beside that , the activities on this package is also make for student which
mean the activities is more too historical place that the student can get more
knowledge from the place that we go. Other that, we also can do some
activities that what we call sightseeing which is we can see beautiful place.
The important of
target market is a strategic way of market to students . Instead of market to
students as a whole , target market allows our package to focus on specific
consumer segments within the student market that are more likely to engage with
my promotion package . Base on target market is flexible for student to
budgeting and setting how much student willing to pay each time for our budget
. Just begin with a daily budget that students comfortable with , then adjust
as students go .We also can attract more students weather we looking to ring in new website visitors or
other . Students are not a homogeneous
group , target market aimed at just student
will go our trip .We need to profile and target properly , take time to
understand our audience and not just their behavior but also what student think
and feel . Emotional are every important at this age as are the opinions of
others in their social group.
.
The basics
don’t change , advertising needs to be relevant , engaging and event
entertaining. Don’t think it’s all about social media either , traditional
channels like TV and outdoor are powerful brand builders for student, while
social is great for promotional activity . target market is approach requires a focus on one or more selected
market segment and the development of separate markets programs for each
segment. Differentiated marketing involves the decision to operate in two or
more segment of the market. we can apply for student how to make this target
market is having worked with students getting group off the ground and my first
thought is to invite those that have interest to join the scheduled broadcasts
. Students can ask questions and they can ask you provide footage of particular
scenery, accommodation or etc. Whatever way you can come up with to leverage
the opportunity.
Conclusion of
this target market is our prices will be out reach for the majority of
adventure travels. Service will be priced based
upon luxury services similar competitor prices and the value added of
our offer .providers that offer luxury services similar to ours do so at
similar prices. However , we will be able to capture a higher gross profit again because we appeal to a smaller market, volume will be limited.
BENEFITS
What we can effort from the benefit we will get is optional benefit
program is health care insurance , disability insurance , life insurance and
retirement and flexible compensation .General coverage is find out if there are any month or
per-pay-period cost for the overall benefits plan which will make an immediate
and tangible dent in take-home pay , although it is usually are tax deduction
who is covered when each component of the benefit actually begins and whether
any of the benefits are insurance is an example of a benefit that may end up
paying taxes on at the end of the year.
If the
benefits are provide cafeteria style, find out if can choose which will enrol
in, find out if can add benefits at a later date and what restrictions .Vision
a great benefit if need it don’t currently need it. Evaluate what expenses are
covered what the deductibles are and what the manual limits and lifetime
maximums. Life insurance are likely not planning your funeral arrangements yet
this benefits will become increasingly important as you add loved one to your
life .in the meantime , it may cover the basic expenses in the event of
unexpected strategy .Some will also allow to purchase additional blocks of term
insurance, although often at or above the going market rate .
Next,
accidental death insurance as if it somehow matters how die some pay more if
death is of a more spectacular natural. A profit sharing can be an outstanding
benefit, assuming is profitable and expected to continue in the black. However,
the amount of profit sharing provided is often at the discretion of executive
management and may be stated amount or percentage. Anything can and will happen
with profit-sharing wild card event in the most conservative.
Business
insurance another variation on the accident insurance theme. Sometimes ,
provide their with the insurance. The students benefit package includes the
same benefit as those afforded including but not limited to the use of student
health services, the use recreation facilities . If the student medical
insurance is retained the package must also be retained.
MARKETING /
SALES TRAGEGY
FUNDING AND PRICING
FUNDING AND PRICING
MARKETING
STRATEGY/ SALES STRATEGY/
ADVERTISING AND PROMOTION
ADVERTISING AND PROMOTION
CONCLUSION
In conclusion,
we hold an event like this can strengthen the relationship between us. In
addition, the event also helps students recognize a new place and experience.
This will provide an opportunity to students about ways to make the package.
Next, we can also promote the place, because it is also a tourist spot that can
be visited by tourists. Finally, we need it to attract tourist from outside as
it is an asset to maintain. For example,
country in terms of national currency and it can also increase eco-tourism in
our country.
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